Salzburg Academy on Media & Global Change

Schloss Leopoldskron, home to the Salzburg Academy since 2007.

Austria: Since its creation in 2007, the Salzburg Academy on Media & Global Change has brought together for three weeks every summer top undergraduate and graduate students from around the world. Faculty and deans from more than a dozen different universities across the globe participate in the Academy, giving lectures and acting as mentors to small teams of students.  Together they examine media’s effect on global issues, and how media can affect government transparency, citizen engagement, general welfare and freedom of the press worldwide.  There is also a focus on new technologies, and how growing access to information and social networks have changed how individuals produce and consume news.

The Salzburg Academy is an initiative of the Salzburg Global Seminar, an international NGO based in Salzburg, Austria, and the International Center for Media & the Public Agenda, located at the University of Maryland, College Park.

In the summer of 2010, the Seminar and the Academy also played host to a gathering of deans and faculty from the world’s leading journalism schools to participate in the “New Directions in Global Media Education” session.  Participants discussed how higher education can meet the challenges and opportunities that local, regional and global media pose to news and communication in the 21st century.

Major funders and supporters of the Salzburg Academy have included the John S. and James L. Knight Foundation, the Salzburg Global Seminar, the Ford Foundation, OmnicomGroup, UNESCO, the United Nations Alliance of Civilizations, and Capital Group Companies.